Choose your advertising medium for a stand at a trade show

Are you preparing for a future trade show? It is not uncommon for companies to participate in trade fairs and have a textile stand in order to find new prospects, make known their new products and / or services to their customers. To do this, establish an adequate marketing strategy to attract them with your stand and counter rather than that of another and to improve sales. Choose an advertising medium for the booth. It is with this in mind that advertising visuals will be your best allies and allow you to stand out from your competitors.

Totems: the different structures depending on your advertising stand in a communication fair

It is not easy to choose the best booth or advertising tool to highlight all the offers that your business may have. You have to strategically establish what is most suitable in relation to the stand where you are located in the show and thus adapt the advertising visual so that the very aesthetic of your sign is sublimated and makes potential customers want to approach. Once this is done, you can get started with choosing your exhibition stand.

The totem stand is an aluminum POS support to be personalized, which you can use for your stand at a fair, an exhibition hall, any professional event. In order to allow optimal communication with surrounding visitors and give you good visibility, it allows you to raise lighting elements such as a photo, a screen or any visual that you like. The structures are diverse such as rolls, fabric umbrella stands, posters or even banners. It really depends on your needs and ideas to bring out an authentic image of your business. For example, the Umbrella stand has a rather open structure that gives a deep vision thanks to its stretched fabric canvas. This stand is one of the essentials during trade shows and can be suitable for any stand to be personalized: straight or curved, recto or recto / verso printing etc ...

Roll-ups: a timeless trade fair totem for your advertising communication stand

You can add other advertising media on your exhibition stands: roll ups and kakemonos for example.

Roll-up is a very effective and convenient way if you want people to focus more on the messages your business wants to get across. But before that, it is important to know its Japanese cousin, the kakemono which is the origin of almost all totem poles. Indeed, it is always framed by two wooden sticks, one of which acts as a support and the other allows the canvas to stretch. It is easily transportable but its drawback remains that to hang it from the ceiling, you must know in advance the structure of the place where your exhibition hall will be placed.

In addition, in the case of the roll-up, which can also be called a roller totem, it is very popular at trade fairs for communication support. With its design which is similar to that of the kakemono, it has a considerable advantage which is that it can be rolled up in a structure and therefore is easily transportable. In addition, you can print a very high quality image whether it is single-sided or double-sided and thus give your business greater visibility. With its retractable feet, it can adapt even to fairly tight spaces while conveying the message you want to convey to future prospects.

Opt for a communication tarpaulin for an advertising event on your trade show

The tarpaulin, one of the essentials for large stands but also for any type of event due to its ease of placement. It is a large PVC canvas where you will have the satisfaction of seeing printed the image you want for your advertising stand with exceptional colors. In addition, at low cost, these PVCs can be easily changed during the exhibition fair or events. This is why many choose it for one-off events, whether indoors or outdoors.

If, on the other hand, you need it for a place with a lot of wind, there are special banners that let the wind pass without inflating them and endangering the safety of people around. A night cover? This is also possible with the backlit tarpaulin that can be seen day and night thanks to its light box. We have backlit booths using LEDs. However, for trade fairs or exhibitions, it is preferable to take a high quality exhibition medium which will sublimate your image with its high definition visual and allow communication.