Custom countertop easels: the essential advertising tool to attract attention
In a business environment where every inch counts, custom counter easels are a simple, economical, and incredibly effective advertising medium. Placed directly at strategic points—counters, checkouts, exhibition stands, ticket offices—they convey a clear, visual message to customers, just when they are most receptive.
At Magicprint, we offer you rigid white cardboard counter easels, printed in four-color process and available in several standard sizes to suit all your needs.
What is a countertop easel?
A custom countertop easel is a freestanding display, often made of rigid cardboard, designed to stand upright on a flat surface. Its purpose is to display an advertising visual, promotion, product information, or corporate message at eye level.
Unlike wall posters or kakemonos, it is placed as close as possible to the customer: on a table, a checkout counter, a reception desk, or a stand. This proximity makes it easier to read and reinforces the effectiveness of the message.
The technical characteristics of our counter easels
Our models have been designed to combine solidity, aesthetics and ease of use:
- Material: strong and rigid white cardboard
- Thickness: 2 mm, guaranteeing stability and longevity
- Printing: four-color process (CMYK) for a vibrant visual rendering that is faithful to your colors
- Assembly: quick and easy thanks to an integrated folding system
- Packaging: standard individual packaging, ideal for single shipments or distribution to several points of sale
- Standard formats:
- A5 (14,8 × 21 cm) – Compact and discreet, perfect for a short message
- A4 (21 × 29,7 cm) – Versatile size, visible yet easy to place
- A3 (29,7 × 42 cm) – High visibility for promotions or launches
- A2 (42 × 59,4 cm) – Maximum visual impact for major events
- Other sizes: on quote, for a 100% custom display
The Benefits of Custom Countertop Easels
Maximum visibility at the decision point
Placed directly where the customer makes their purchase or registration, easels influence decisions in real time. They are ideal for promoting a product, announcing a discount, showcasing a new product, or reiterating a key message.
Compact and versatile format
Unlike large stands, they do not require a lot of space and can be installed anywhere: stores, salons, restaurants, banks, travel agencies, pharmacies, etc.
Total customization
With full-color printing, you can incorporate your logo, visuals, colors, and even QR codes leading to your website or social media.
Controlled cost
The countertop easel is a low-budget advertising medium that offers an excellent return on investment. You can produce multiple models for different campaigns without blowing your marketing costs.
Easy transport and storage
Thanks to their light weight and clever folding, they are easy to transport and store without any hassle.
Ideas for using your countertop easels
The applications are numerous and adapt to any sector:
- Shops and boutiques: highlighting special offers, sales, new arrivals
- Restaurants and cafes: daily menus, drinks of the moment, upcoming events
- Trade fairs and exhibitions: presentation of a flagship product or your contact details
- Banks and insurance companies: promotion of new services or awareness campaigns
- Pharmacies and drugstores: health advice, new products
- Real estate agencies: favorite properties, special offers
- Companies: internal signage, instructions, institutional messages
Tips for Creating a Striking Easel
A good countertop easel should capture attention within seconds. Here are some recommendations:
- A strong visual: use high-quality images that reflect your world.
- A short and clear message: choose a punchy hook of 5 to 8 words.
- Prioritization of information: put the main element first (promotion, new).
- Graphic consistency: respect your graphic charter to strengthen your brand image.
- Clear call-to-action: encourage the customer to take action: “Discover”, “Take advantage”, “Sign up”, etc.
Why choose Magicprint for your easels?
At Magicprint, we combine professional print quality, flexible formats, and competitive prices. We support you from graphic design to delivery, with:
- A prepress service to check your files
- Prints faithful to your colors thanks to our four-color expertise
- Materials selected for their durability and high-end finish
- The possibility of producing in small or large series
- Fast turnaround times to respond to your emergencies
Summary table of recommended formats and uses
| Format | Dimensions (cm) | Recommended uses |
| A5 | 14,8 × 21 | Short message, one-time announcement, limited counter |
| A4 | 21 × 29,7 | Product promotion, daily menu, event announcement |
| A3 | 29,7 × 42 | Special offer, strong visual presentation |
| A2 | 42 × 59,4 | Product launch, temporary signage |
Order your custom counter easels today
Whether you are a retailer, restaurateur, craftsman, or marketing manager, personalized counter easels are an essential communication tool to boost your sales and highlight your messages.
Order at Magicprint.com and benefit:
- A free quote within 24 hours
- Professional print quality
- Personalized support to optimize the impact of your media
In summary, the custom counter easels are compact, economical, easy to install and incredibly effective for communicating directly with your customers. With Magicprint, you benefit from a tailor-made product, ready to carry your colors and boost your communication.
